April 26, 2017
If reading about Gap's recent struggles in today's tricky retail climate has made you long for the days of "Mellow Yellow," pleated khakis, and pocket tees, you're not alone. The Gap was, for many Gen X–ers (and older millennials), a brand that somehow managed to walk the line between what you thought was cool as a teenager and what your parents would actually buy you. But, short of rewinding time or becoming a hardcore eBay troll, there's been nothing to do but aimlessly Google Image Search the nostalgia away. Until now, that is.
As a small token of its appreciation for your appreciation, Gap has decided to reissue a few of its best-selling and most iconic styles from the decade. Think: mock-neck tees, straight-leg jeans, and heavy logo hoodies. “The ’90s is having a sartorial moment and we have an archive of pieces that set the tone for that decade commercially and culturally," chief marketing officer Craig Brommers said in a press release. "It seemed right to reissue some of those pieces and the stories that come with them."
In addition to releasing a new run of these old favorites online and in stores on February 7, the brand also cut a ’90s-inspired commercial featuring the children of a few OG Gap models—including Diana Ross, Steven Tyler, and Demi Moore—and one actual OG Gap model, Naomi Campbell. It harks back to the brand's TV-commercial golden era, when the American giant put khakis on swing dancers, reanimated Audrey Hepburn to sell black pants, and convinced Daft Punk to Canadian tuxedo–up in the name of fashion.
Here, a look at the ’90s men's items that'll be up for grabs at Gap.com/ArchiveReissue as of next week. Now all you need are some angsty man bangs and you're living the pre-millennium dream.